{"product_id":"digital-product","title":"EQUITY, ESOPs \u0026 FUNDRAISING","description":"\u003cp data-start=\"190\" data-end=\"323\"\u003e\u003cem data-start=\"159\" data-end=\"188\"\u003eA Founder’s Honest Playbook\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eMost founders learn fundraising, dilution, ESOPs, and cap tables the hard way — after signing something they didn’t fully understand.\u003c\/p\u003e\n\u003cp data-start=\"325\" data-end=\"506\"\u003eThis guide breaks down equity, fundraising, ESOPs, valuations, dilution, due diligence, and investor negotiations in plain English — the way one founder would explain it to another.\u003c\/p\u003e\n\u003cp data-start=\"508\" data-end=\"529\"\u003eInside, you’ll learn:\u003c\/p\u003e\n\u003cul data-start=\"531\" data-end=\"867\"\u003e\n\u003cli data-section-id=\"l9kkvz\" data-start=\"531\" data-end=\"572\"\u003eHow shares and dilution actually work\u003c\/li\u003e\n\u003cli data-section-id=\"15mddj2\" data-start=\"573\" data-end=\"611\"\u003eHow to structure a clean cap table\u003c\/li\u003e\n\u003cli data-section-id=\"1kmy5b9\" data-start=\"612\" data-end=\"660\"\u003eESOPs explained step-by-step (India-focused)\u003c\/li\u003e\n\u003cli data-section-id=\"107nbej\" data-start=\"661\" data-end=\"701\"\u003eFundraising from pre-seed to closing\u003c\/li\u003e\n\u003cli data-section-id=\"21yh8\" data-start=\"702\" data-end=\"753\"\u003eDue diligence checklists investors actually use\u003c\/li\u003e\n\u003cli data-section-id=\"10r85s8\" data-start=\"754\" data-end=\"811\"\u003eValuation methods, term sheets, and closing mechanics\u003c\/li\u003e\n\u003cli data-section-id=\"1yy6fvb\" data-start=\"812\" data-end=\"867\"\u003ePractical templates and founder-friendly frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"869\" data-end=\"981\"\u003eNo jargon walls. No theory-heavy explanations. Just the real mechanics behind startup ownership and fundraising.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"995\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul data-start=\"996\" data-end=\"1101\"\u003e\n\u003cli data-section-id=\"a8z5o8\" data-start=\"996\" data-end=\"1019\"\u003eFirst-time founders\u003c\/li\u003e\n\u003cli data-section-id=\"nlqlem\" data-start=\"1020\" data-end=\"1041\"\u003eStartup operators\u003c\/li\u003e\n\u003cli data-section-id=\"1ei4nbg\" data-start=\"1042\" data-end=\"1063\"\u003eEarly-stage teams\u003c\/li\u003e\n\u003cli data-section-id=\"wsotfv\" data-start=\"1064\" data-end=\"1101\"\u003eAnyone preparing to raise capital\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Digital Launch Pad","offers":[{"title":"Default Title","offer_id":50249138110684,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/2422\/4220\/files\/EQUITY_ESOPs_FUNDRAISINGBookCover.jpg?v=1778324269","url":"https:\/\/www.digitallaunchpad.shop\/products\/digital-product","provider":"Digital Launch Pad","version":"1.0","type":"link"}